RedRhino
Agency of Record
Agency of Record
  • Consumer
  • Retail
  • Shopping Centres
  • Campaign
  • Interactive Display
  • Photography
  • Social
  • Social Media
  • Web Design

Integrated campaign delivering massive return on engagement.

Dixie Outlet Mall planned to hire the Rhinos for one campaign, but they were so thrilled with the results that they awarded us the whole account.

The Hunt, Shopping Centre Advertising, mall marketing, social media marketing

A persona­-based creative strategy

We started with a brand campaign that brought the shopper to the fore. Our persona-based creative strategy focused on the concept of “The Hunt,” portraying types of shoppers on the hunt for “Wild Deals.” We used social media surveys, a contest, and an in-mall experience to create an integrated campaign that over-delivered and wowed our new client.

4600
shoppers took the quiz and discovered their shopping persona

take the quiz

mall marketing, social media quiz

The
Eagle

The
Lioness

The
Peacock

The
Swan

The
Wolf

In-mall activation.

Shoppers who completed the quiz posed in front of a green screen for a “What Type of Shopper Are You?” photo that showed them in-persona. The activation humanized the campaign and brought smiles to the faces of everyone involved.

Shoppers brought their persona to life at the mall.

Dixie Outlet Mall, in mall activation, event advertising, mall marketing, retail advertising, social media activation, social media campaign

“Just wanted to send you a quick note about how fantastic my experience has been working with RedRhino thus far. Your team pulled off our Back to School program efficiently and surpassed our expectations. Looking forward to working with you further.”

Marketing Director, Dixie Outlet Mall (Unsolicited and Unedited)

In-mall traffic increased by 10%

Dixie Outlet Mall in mall video: My Shopping Persona, social media advertising, social media agency
Dixie Outlet Mall, out of home advertising, graphic design, poster design, mall advertising, retail advertising, RedRhino
Dixie Outlet Mall, photography, graphic design, campaign advertising, RedRhino

Dixie, outdoor billboard, out of home advertising, advertising campaign design, graphic design, billboard design