Buy in: (creative strategy)
We had this small town Ontario company align their business strategy with their brand promise. How? We focused on their dealer distribution model and identified where their biggest opportunities were in North America. We spoke to large commercial customers who understand high tech and good value, using a voice that was on message and meaningfully differentiated Calhoun from the competition.
Buy more: (digital strategy)
The Rhinos helped double Calhoun’s fabric structure sales in 3 years and grow their existing dealer network across North America. We delivered in spades with dramatic results: doubling year-over-year lead generation, lowering lead generation cost by 93%, and improving the quality of leads across the board.
Increase in leads
From 15 leads a month to over 30.
Decrease in lead
From $250 per lead to under $100.
“You have an intelligent, creative, and passionate team and you have played a vital part in enhancing our business. We are thrilled with our new brand and increase in leads because of your efforts. So thank you for a great 2015! We are looking forward to seeing our business grow in the coming year, just as our branding has.”
Calhoun (unsolicited and unedited)