Agency of Record
Agency of Record
  • Consumer
  • Professional Services
  • Branding
  • Photography
  • Print
  • Web Design
  • Writing

Outperforming the clichés with an emotional rebrand.

We challenged the clichés of the legal industry and rethought what a personal injury law firm should mean to people. What followed was an authentic, human message, and images that resonated across the legal landscape and beyond.

Legate & Associates is a personal injury law firm like no other. Barbara Legate and her team have a reputation for putting the client at the heart of everything they do. This passion and fierce advocacy was the starting point for our unique emotional branding strategy.


See Legate Before

Legate Billboard
When someone you love is injured, we take it personally.

marketing strategy.

Our high-impact creative was paired with traditional out-of-home tactics in addition to targeted digital marketing for an integrated campaign that delivered on breadth and depth. The results for Legate’s were, simply, better:

call volume
Legate Business Cards
Legate Brand Standards

conversion rate for lead generation


above industry average

Legate Lawyers, Daniel MacDonald, Sue Noorloos, photography, photography touchup, advertising photography, RedRhino