Outperforming the clichés with an emotional rebrand.
We challenged the clichés of the legal industry and rethought what a personal injury law firm should mean to people. What followed was an authentic, human message, and images that resonated across the legal landscape and beyond.
Legate & Associates is a personal injury law firm like no other. Barbara Legate and her team have a reputation for putting the client at the heart of everything they do. This passion and fierce advocacy was the starting point for our unique emotional branding strategy.
This is the face of our law firm.
Our high-impact creative was paired with traditional out-of-home tactics in addition to targeted digital marketing for an integrated campaign that delivered on breadth and depth. The results for Legate’s were, simply, better:
conversion rate for lead generation
above industry average