Keeping up the pace with sustained innovation.
All you have to do is start. That’s the mantra global sports equipment brand ASICS uses to inspire potential runners to join Runkeeper, its award-winning fitness-tracking app. It’s the same approach we’ve taken in our partnership with ASICS; designing and developing a new website and blog for Runkeeper was just the beginning.
We approached the website as a living, breathing tool that’s meant to be continuously enhanced and refined with work continuing well after launch to identify every point of interaction where the site can drive more interaction and app downloads.
into seasoned runners
For ASICS Runkeeper, that commitment to sustained innovation is highlighted by our focus on continuous conversion rate optimization. Using a split-testing method, we identified an opportunity to increase Runkeeper sign-ups using a pop-up on desktop and mobile and applied that tactic to both platforms.
Users who were not already signed in to the Runkeeper app were served a call-to-action box that popped up shortly after loading the page, leading to a 14.22% increase of sign-up button clicks on desktop and a 19.61% increase on mobile.
Additionally, we perform regular testing and search optimization updates for Runkeeper’s in-depth blog section, as well as on-page SEO upgrades that make the website more discoverable for everyone from prospective runners to the most experienced marathoner.
clicks on desktop
clicks on mobile