From the ground up.
When the Rhinos first met the MacKinnon brothers we were struck by their authenticity. Their bond to the land inspired us to create a brand that distilled the heritage and values of over 200 years of MacKinnon family farming. The result is a brand that beer lovers can connect with: a common brotherhood.
Bound by brotherhood, brewed by tradition.
We designed the MacKinnon Brothers brand to appeal to a craft beer community that cares about quality and craftsmanship. Together with the brothers we worked to name their beer, design the packaging and launch a brand that reflected the spirit and taste of their brew.
The ingredients for
creating a great brand.
Authentic. Different. Clear. Meaningful.
And of course, great taste.