From the ground up.

When the Rhinos first met the MacKinnon brothers we were struck by their authenticity. Their bond to the land inspired us to create a brand that distilled the heritage and values of over 200 years of MacKinnon family farming. The result is a brand that beer lovers can connect with: a common brotherhood.

Bound by brotherhood, brewed by tradition.

We designed the MacKinnon Brothers brand to appeal to a craft beer community that cares about quality and craftsmanship. Together with the brothers we worked to name their beer, design the packaging and launch a brand that reflected the spirit and taste of their brew.

The ingredients for
creating a great brand.

Authentic. Different. Clear. Meaningful.

And of course, great taste.