• Consumer
  • Food & Beverage
  • Branding
  • Illustration
  • Packaging
  • Product Naming
  • Web Design

From the ground up.

When the Rhinos first met the MacKinnon brothers we were struck by their authenticity. Their bond to the land inspired us to create a brand that distilled the heritage and values of over 200 years of MacKinnon family farming. The result is a brand that beer lovers can connect with: a common brotherhood.

Bound by brotherhood, brewed by tradition.

We designed the MacKinnon Brothers brand to appeal to a craft beer community that cares about quality and craftsmanship. Together with the brothers we worked to name their beer, design the packaging and launch a brand that reflected the spirit and taste of their brew.

MacKinnon Website, beverage branding, beverage advertising, web design, web development
MacKinnon Cards, alcohol advertising, consumer advertising, RedRhino

The ingredients for
creating a great brand.

Authentic. Different. Clear. Meaningful.

And of course, great taste.

MacKinnon Sketch

Crosscut Canadian Ale is now
available at the LCBO.

MacKinnon Brothers Brewing, packaging design, graphic design, beverage advertising, consumer marketing, RedRhino