Making strides in growing the running community.

 As an organization committed to the growth and success of the running industry in the United States, Running USA was in need of a modern and progressive brand refresh that would prepare the organization for leading race directors across the country into the next chapter of their sport. 

With that challenge in mind, we got to work and gave the brand a modern, authoritative look and feel that will help the organization guide race directors into the next 20 years.

We considered every aspect of the Running USA brand during the brand evolution process, starting with the logo and key positioning statement. This new brand approach was then carried out across the entire organization through significant executions, including a new website and collateral materials like research reports and the Race Director magazine.