Differentiating on customer service by bringing friendly to life.

Start.ca is a growing telecom company that chose the Rhinos to execute a brand refresh that would highlight their exceptional customer service and help them stand out. Differentiating on service is not an easy task – especially when everyone makes that claim.

Emotional branding at work.

Our creative strategy told the Start.ca brand story in a unique, fresh way that created an authentic, standout impression that makes people smile. We deployed an integrated rollout plan that included digital, experiential, out-of-home, and social media tactics.